vol. 6 núm. 1 (2020)

This article aims to present to the academic and business community the application and analysis of the RISE model (Route of innovation and business sustainability) in the company L., dedicated to surface evaluation, production optimization and intervention to wells to through the integration and adaptation of human, technological and financial resources to maintain a share in the hydrocarbon market. This analysis starts from the identification of the behavior of the financial indicators of the company to determine the profitability levels of the total assets and that obtained by the organization on its funds from data from the financial statements. Additionally, the execution of the RISE model to the company serves to identify risks and strengths through a diagnosis and intervention of the nine factors and four dimensions handled in this model. Likewise, an analysis report is established and an action plan is generated that includes the degree of priority for the execution of the activities, the economic resource, the personnel involved and the duration of the innovation and sustainability activities. Finally, the application of the RISE model to the company L., allows working with the commitment of senior management, department leaders and collaborators through action plans that lead to continuous improvement of the organization.