vol. 3 núm. 1 (2017)

This article aims to describe the conditions of tourism demand in creating ecotourism routes in municipalities: Covenas and Tolu. The type of study is descriptive. In the research process a stratified sample of 232 tourists and 37 accommodation establishments was taken; plus a group of professionals was used to assess natural areas according to the methodology of Mincit 2010 and the application of direct tourists surveys to gather information. From the study it was determined that the demand for the territories is national with 54% coming from inside the country, turn that 70% of tourist destinations are active tourism: sun and beach. However about 30% are willing to practice nature tourism. Also only 2 areas were considered to practice “ecotourism” by the conditions of preservation and accessibility to them. It is concluded that the implementation of strategies aimed at improving demand conditions is necessary, taking advantage of the potential of the natural resources and diversifying the range of services that help improve the level of destinations.