vol. 13 núm. 18 (2011)

The document aims to formulate a basic design of a process of communication between organizations and their customers in order to determine the motivating factors of consumption and use them to achieve maintenance of customers in the short term also points to the design of a recognition of the communication process with customers' organizations so that they can examine their motives for consumption (material or concepts) and other aspects that can make this a process that delivers value to the relationship between companies and customers, through the use of literature and inquiry into advertising and marketing agencies on the design of relational marketing campaigns and loyalty.

Law 100 of 1993 established the legal mandate to equalize the basic health plan that receives the Colombian affiliates to contributory and subsidiary regimes before 2001. This mandate has not been accomplished at 2011. The reason is that the resources per capita which recognizes the subsidiary regime to remain about half of those recognized for the contributory regime, and therefore also the benefits. This study about financing Health System shows that the gap between the two regimes has widened over time, especially due to the reduction of the fiscal effort of the national government to finance the health of the poor, of so the objective tendencies towards segmentation of the benefits are maintained, despite speeches and even legal formulations which require the unification of the basic health plans.

The processes of social protection have been firmly related to the growing of capitalism, being justified by differences born in classes struggles due to values generation processes. But due to complex social, political and economic relationships existing below the productive process, the essential role of work in the formulation of value theory keeps confined in a mark of theories. Thus, the objective of the present document is that of identifying how the theory of value has being changing side by side with the evolution of economic systems and the way these changes have limited the mechanisms of social protection.

A job is a guarantee of income and, at the same time, a space of development. However, dealing with labor precariousness, today it is important for an individual to find employment, but a good one. The problem of entry to the best occupations would be less important if people could do it just improving their labor productivity; other complications appear when there are barriers of entry other than human capital, as the labor market segmentation theory says. In this context, this document has the objective of showing the existence of a segmented labor market in Colombia during the period 2001-2006. Through several econometric models, it is proved that using the scale of firms for dividing the labor market in two parts leads to find a primary and a secondary segment, being the first the one which groups the best occupations and has a restricted access

This study of labor supply, proposes, from a theoretical perspective, identifying the determinants of labor force participation that explain the increased supply of Colombian labor market for different population groups that make up the workforce, It also intends, as an econometric exercise, to determine the influence of a set of variables on the probability of participation of different population groups in the labor market. This study aims to identify structural changes in the determinants of labor participation in Colombia from 1984 to 2008, among different population groups, which contribute to the generation of public employment policies. The estimated probability functions of labor participation will be based on the design of a probit type econometric model of binary choice. According to the results obtained, we can say that the overall participation rate in the seven major metropolitan areas in Colombia is affected positively by the economic growth rate and the head of household, which would lead to increase the supply of work and increase people's participation in the labor market with better job opportunities and wages.

This work rescues the Harrod´s growth model (1939) regarding how international financial institutions set goals of economic growth and establish financing gaps. Likewise, some of the recent developments in the theory of economic growth that are aimed at resolving the problem of instability resulting from the guaranteed growth rate are shown. Finally, it is deduced that the Harrod´s growth model supports the new endogenous growth theory as shown by Hussein and