vol. 11 núm. 2 (2022)

The objective of this article is to know the profitability of the implementation of a loyalty app. This application will offer in Galicia, a region in northwestern Spain, a tool for small and medium enterprises, which have more difficulties to perform a complete digitization of their business, to retain and attract customers in a world in continuous change and technological challenges; and in turn a benefit to consumers, with which they can make their purchases having an added value. To do this, a feasibility analysis will be conducted for the development of a business, making a complete financial projection of 5 years. The results indicate that the project is profitable and worthwhile.

In the current business scenario, people talk about Big Data because of the vast utilitarian value that this set of tools has for organizations. Big Data is a term that describes the large volume of data, both structured and unstructured, that floods businesses on a daily basis. It is not the amount of data that is important, the importance of Big Data is what organizations do or can do with the data, better decisions and strategic business moves and included limit the personals liberties. The purpose of this article was to confirm from the different theoretical postulates how Big data is an essential tool to increase the competitive advantage of the organization.  In keeping with the purpose of this paper, the development of the document focused on showing how the massive use of Big Data has been becoming a very effective way for some leading companies to outperform their peers in the market. In most industries, both established competitors and new entrants are leveraging data-driven strategies to innovate, compete and capture value, and increase big data bases about of personal information of the common people.   Based on the above considerations, the study was approached methodologically as a type of desk research with a qualitative approach.

The Digital transformation has permeated all spheres of the economy and the financial sector has been no exception; the constant changes in the habits of financial consumers require that the processes in this field be digitally efficient and in the shortest possible time. This process of evolution from traditional financial entities to Fintech is a consequence of the 2008 global financial crisis, which caused uncertainty and disbelief towards the traditional processes that frame the financial system. Thus, investment and venture companies now find attractive investments in this sector, which in 2019 have invested more than 8,000 million dollars in this type of startups. The Fintech sector is generating different service options for the entire population, both banked and unbanked, as well as companies, and the traditional financial sector is becoming a strategic ally through synergies that allow it to offer a range of services that seek to meet the needs of customers. financial consumers. This article presents the definition and evolution of Fintech and its objective is to determine if its alliance with Colombian financial institutions has been important in the development of financial inclusion. In the end, the challenges are identified to achieve compliance with the sustainable development goals related to financial inclusion. The methodology is based on a documentary exploration from secondary sources and analysis of surveys and reports presented by multilateral organizations related to financial inclusion, Fintech and financial institutions.

The objective of the research presented in this article is to analize the situation in the Women's Attention Directorates (DAM's) of the state of Tabasco, there is a great demand for the service to attend to cases of women in crisis situations, usually violated, to such an extent. degree that the work dynamics of the public servant is required in time and continuous daily service, sometimes, without rest or recess between one and another personal situation of each of the women who require the support service. The foregoing, coupled with the profile and personal skills of the public servant, generate a level of physical, mental and emotional wear and tear since not all staff have the professional profile for the function of emotional support towards women who have been violated. Therefore, a diagnosis was considered necessary to identify the level of attrition in this position and to be able to establish support strategies to strengthen personal skills and develop others, required by the functions, to improve the quality of life of public servants in each one of the DAM'S of the state of Tabasco.

The purpose of this article is to contribute to the increase of competitiveness from the marketing area of MSMEs in the textile sector in Bogota (Colombia). Taking into account that companies, especially micro companies, have been affected in the development of their activities throughout history and particularly with the appearance of COVID-19 in the global environment. In addition to the above, it is evident that organizations do not have a tactical direction in relation to digital marketing, which has caused a large proportion of MSMEs to reduce their sales and, therefore, have deteriorated labor guarantees and especially the number of employees to survive in the market. The general objective was to identify the digital marketing tactics implemented in MSMEs of the textile sector in Bogota (Colombia) to attract customers before and during the COVID-19 pandemic. The theoretical framework is based on the theory of the digital marketing mix presented by Chaffy and other authors. For the methodology, a mixed-cut analysis was used in such a way that, in the first instance, the review of articles included in databases was carried out, to strengthen the reference framework; in a second moment, field research was conducted through the application of a longitudinal survey, and at the end of obtaining the information, a comparison of the data before and during the COVID-19 pandemic was made.

Un peligro ambiental grave, pero a menudo pasado por alto, son los desechos electrónicos. Estos se han considerado durante mucho tiempo un problema "exportable" y las naciones más ricas han enviado sus productos electrónicos al final de su vida útil a las partes más pobres del mundo durante décadas, ignorando los desastres ambientales creados y las innumerables vidas afectadas en vertederos masivos y sitios de procesamiento informal en Asia, África y América del Sur. Las economías emergentes como China, India y Brasil han representado durante mucho tiempo el destino final de los desechos electrónicos del mundo. Sin embargo, las cosas están comenzando a cambiar a medida que los peligros a corto y largo plazo de la eliminación inadecuada de desechos electrónicos comienzan a ser más evidentes. Este estudio se centra en los tres países mencionados y sus estrategias para combatir el problema de los desechos electrónicos. El propósito de este estudio es identificar las tendencias y los desafíos que enfrentan las economías emergentes cuando se enfrentan al creciente problema global de los desechos electrónicos, así como evaluar su respuesta tanto a nivel nacional como local.

This article presents a part of the results of the Special Research Project -PIE, called "Analysis of the process of internationalization of the economy in the income of the rural population in Colombia, as the basis of a social protection policy in the rural sector" which includes the evolution of the main agricultural subsectors (rice, coffee, sugar cane and cocoa), in which the data reported in the National Administrative Department of Statistics -DANE and producer associations are used. The analytical and econometric results of the evolution of these subsectors in the period 2011 to 2020 show that the majority have increased production, productivity and the real value of crops and therefore the income of producers, therefore the process Internationalization has brought positive effects, which is confirmed by the modeling carried out by panel data. Price is significant in the model in models with a 90% confidence level and expected positive sign, therefore, it is a key variable in agents' production decisions. The FTA with the United States positively impacts rice, coffee and sugarcane crops, but has negative effects on cocoa production, and there is no solid evidence of the effect of covid19 on production, but the models show a negative sign, but without statistical significance (This may be due to the recentness of the phenomenon and therefore to the lack of data) evidencing the evident loss in the production of important lines of the economy, but no significant effects are found in the four subsectors.

Achieving an inclusive digital and sustainable transition incorporating all agents of society is one of the most significant challenges facing contemporary societies. However, in the last decade, initiatives that seek to increase sustainability through new technologies have multiplied. This article will analyze the creative process and the results of using FastVisit, an application for the hospitality industry that replaces paper tickets with electronic ones. In addition, this technology records the consumption profile of customers. The results show the application's effectiveness for adopting new technologies in small and medium-sized enterprises and digital migration.