By knowing the reality of small and medium enterprises of the hotel sector in the city of Bogotá and the contribution of other research conducted by academics from universities such as Externado de Colombia, EAFIT and national and foreign academics, it was possible to identify the main problems that afflict this type of enterprises, among which is highlighted: the lack of leadership of their owners and/or managers, reduced projection in the short or medium term, that is reflected in traditional administrative processes of each of the areas, or even lack of clarity in their operation, to the point that many of these companies do not operate with their own strategic plan, in line with their development prospects. The objective of this article is to propose improvements in the management of small and medium-sized tourism companies of the hotel sector in Bogotá. A field study was carried out, with online and physical surveys to 71 hotels, of 245 hotel SMEs defined by the simple probabilistic method. It is concluded that a company interested in expanding to international markets seeks to optimize resources, reduce costs and improve productivity through its business management. The hotel SMEs become the basis so that the companies under study focus their management from competitive development and continuous improvement.

Optimizar la cultura emprendedora no se puede quedar en estructurar un plan de negocio para la creación de empresas, muchos llegan a esta etapa pero no logran superarla debido a la ausencia de adecuados escenarios de desarrollo, dentro de los mayor dificultades presentes esta la infraestructura y la conectividad con el sector a la que pertenecen, pero como en todo mal existen alternativas de solución los gobiernos y entidades privadas han apostado a superar este cuello de botella impulsando la organización de los parques tecnológicos e incubadoras de empresas con diversas formas de concepción y estrategias de desarrollo, así como el mejoramiento de estructuras de conectividad y poder de penetración en mercados nacionales e internacionales. En Colombia, a partir de 2002, en cada región han surgido estos escenarios de acción y participación que ofrecen servicios para aquellos interesados en no trabajar de forma aislada.