El auge del comercio electrónico en la industria mundial y su impacto en la estructura organizacional, han llevado al desarrollo de múltiples soluciones informáticas de manera paralela al comercio tradicional. La incursión en comercio electrónico requiere evaluar condiciones iniciales en la empresa para lograr su éxito. Con el objetivo de disminuir el fracaso que implican inversiones no planificadas en tecnología, se presenta en este artículo de reflexión, un modelo de evaluación de aspectos críticos al momento de implementar una solución de comercio electrónico. La propuesta tiene un enfoque integral sustentado en instrumentos cualitativos y cuantitativos útiles en el diagnóstico.

Introduction: This is a case study article derived from the research “Virtual platform as an e-government mechanism between young population and local administration of Mosquera, Cundinamarca” conducted at Universidad Distrital Francisco José de Caldas in 2017. Methods: A mixed method with a qualitative component was developed through semi-structured interviews with actors involved in youth, technology and public administration issues. Results: Three factors stood out in the analysis: benefit-cost, cultural resistance and state procurement conditions, regarding the existence of political will and bureaucratic requirements for its implementation, associated with benefit-cost. In addition, accessibility, security, design, usability, investment and human management factors were rated as highly important with 90% average favorability in the surveys. Conclusion: Accessibility, security, design, usability, investment and human management factors are synergistic and important to the successful implementation of virtual platforms. The benefit-cost ratio, culture, political will and bureaucratic requirements are other factors that must be considered when developing technologies with government institutions. Originality: It reinforces the bases for the implementation of e-government strategies in local administrations with highly reliable statistical support. Limitations: The implementation of e-government tools is subject to the provisions contained in national laws that have not yet been updated to adopt technological systems in their processes.