The research presented in this article was developed in an institution of higher education located in the state of Tabasco with the purpose of learning how the pandemic caused by SARS-CoV2 (COVID-19) affected its students, given the urgent need to close educational spaces and activate a distance learning scheme, The concern also arose to have information on the socio-demographic characteristics of the students of the Universidad Popular de la Chontalpa, the availability for the use of technological tools, their environmental conditions, the inconveniences of this situation both in their own performance, that of their teachers and that of the institution. This information could be very useful for UPCH, because it allows contextualizing the difficulties, advantages, disadvantages experienced and the areas of opportunity that arose due to a new and abrupt way of learning.

The research presented in this article aims to analyze the empirical studies related to employee and customer satisfaction have limitations. One of the limitations is the small number of studies that exist where the interdependencies between these concepts are investigated. (Homberg, 2004) The improvement of marketing links, the performance of good customer service, and the operation of cash management, requires a strategic connection to customers, giving positive results and, of course, that the customer leaves satisfied with their purchase. These services can include mainly in the provision of the same company and for its improvement, growth and expansion of its market, the provision is an amount of resources that the company conserves due to having contracted an obligation, with the objective of keeping those resources until the right moment. This research work focuses on the operation of the store, and customer service, must exist at the time the first customer visits the branch