Due to the central problem identified through the background research on the lack of knowledge of the export process and the conveniences that SMEs have in the Mexican market, and based on the FTAs in force in the country, this research seeks to identify opportunities for these companies at the time of entering the Mexican market, through strategies that can be used to make international presence as a destination country. This research has a qualitative and interpretative design of documentary type, non-experimental and longitudinal cut. The first phase of analysis corresponded to the study of the data obtained from the scientific articles and governmental pages consulted, by means of the model of the three fences and the MicMac tool that allowed identifying the opportunities and weaknesses as factors of change to export, in the second phase the importance of the selection of markets was highlighted since the export process is a key variable when entering the international market.  The third consisted in the elaboration of a strategic plan with the identification of strategic actions according to the most relevant opportunities established. As a result, a proposal is presented to businessmen interested in expanding their products in foreign trade through the strategic plan and the support offered by the national government for this purpose. All this to provide information to the SMEs, so that they can carry out an export process efficiently with the respective strategic plans and programs, based on the support promoted by the different Colombian private and public organizations for exports.