The study conducted around the need to determine digital ecomarketing strategies for the economic reactivation of nature tourism companies in the municipality of Florencia affected by Covid-19. The research is developed as a response to the problems generated by the pandemic in tourism organizations. In addition, this study addresses the diagnosis of this new marketing trend in terms of three dimensions: social, cultural and environmental. Regarding the methodological considerations, the thesis is based on the constructivist approach with a mixed type of research. The results indicate that the Covid-19 produced a global crisis and local companies have lived a stage of economic recession with negative consequences for this productive sector, likewise, a scenario of great opportunities is glimpsed as a result of the analysis of the context of digital ecomarketing in the companies under study. Consistent with the above, the strategic plan is designed within the framework of this innovative trend to make a valuable contribution to entrepreneurs and contribute to the recovery of this important sector in the city of Florence.