Introduction: Competitiveness has become an element that characterizes the dynamics of a sector or organization, and its search has led to the construction and implementation of tools to improve the conditions in which organizations compete in the market. Methodology: Our methodological development was based on the consultation and analysis of documentary sources that allowed the state of research on the sector to be established. This review showed that traditionally there has not been a research interest in the sector, save in its purely technical aspects (on which research has been carried out by institutions of higher education). The field of its management, however, has not been studied. Results: This research presents the results of a theoretical review of the competitiveness of intercity land transport in Boyacá (Colombia), with the aim of encouraging further research to contribute to the development of this sector in the region. Conclusions: It was concluded that further research is needed on the elements that promote the competitiveness of the sector.

Este trabajo presenta una revisión de la construcción teórica de la creatividad y la innovación en educación, específicamente aquellos que involucran variables que promueven actitudes emprendedoras en los procesos de formación en administración. A partir del desarrollo de actividades precisas a un grupo de estudiantes, sus actitudes son categorizadas de acuerdo a un modelo estructurado para precisar la causalidad de dichas actitudes. Determinar qué causa comportamientos emprendedores podría conducir hacia nuevos planteamientos estimuladores de la creatividad y la innovación, especialmente en la formación de administradores, donde estas capacidades son esenciales en la conducción de las organizaciones contemporáneas.