Abstract Certification of tourist destinations such as sustainable destinations is a new subject in Colombia, which is based on Sectoral Technical Standards, having a specific pattern for each type of destination to certify (indoor or beach). For this research project, the requirements were established in the Technical Standard for Sustainable Tourism - NTS TS 001-2: 2007, which is the corresponding certification standard for beach destinations. This standard aims to improve, through the implementation of a management system, not only the conditions in the environmental field, but there is a crosscutting between cultural socio-environmental component, the economy and security, contributing to progress of society that engages directly with tourism. Its main purpose is to create a culture of excellence in providing services to consumers, conducted in tourist destinations.