The aim of this work is to think about production in creative industries, focusing in the case of Buenos Aires, Argentina. First, it presentes a general accounting of the context in which these processes are inscribed. The article then presents an elaboration on the place of creativity in this approach and discussions on cultural and creative industries, providing some data to support the relevance of this sector and its related public policies.Finally, some cases are presented to understand the transformations recorded in recent years of symbolic and cultural production in relation to creativity and the emergence of new producers.Keywords: Creativity, symbolic production, creative industries, Argentina.