Given the market failures, in practice main economic actors make their decisions based on lack of transparency and low quality information. One of factor that causes such asymmetry/opacity is linked to the ethics of those who are responsible for presenting and auditing such information in the organizations/entities of the economy, among them, the public accountants. The most recent International Code of Ethics for Accountancy Professionals has recognized the importance of ethics, explicitly when it links their professional practice with the public interest. This article aims to analyze the significance of strengthening the ethics of the public accountants as a tool and strategy to reduce the opacity of financial information in the digital era. Methodologically, it adopts hermeneutics as a discourse analysis technique. The main findings underline the need to strengthen the ethics of the public accountant, so that the accounting practice, in addition to being based on technical knowledge, legislation and regulations, adheres to the principles established in the International Code of Ethics for Accounting Professionals.