Tourism is a strategic sector within the Productivity and Competitiveness Agenda of the Amazorinoquia region. The Meta Department has become the main tourist destination in the central part of the country. Its tourism offering includes landscapes and plains climate, tradition and folklore, regular fairs throughout the year, tourist corridors, ecotourism, agrotourism, and ethnotourism. All of this is supported by investments in infrastructure and tourism development. However, it's not sufficient. Tourists visit the department with various interests, ranging from relaxation to participating in business missions. Regarding service, complaints about poor service in hotels, recreational farms, transportation services, and, in general, all businesses integrated into the tourism sector are common. It is precisely the integration of these business sectors that we now understand as a Cluster, thanks to the studies of M. Porter. But for a cluster to exist in every sense of the word, integration among the various business units that make it up must be consciously and actively communicative and collaborative. In this case, companies in the region don't just compete with each other; they also enter into a cooperative synergy because the goal is to attract many people from all over the country and even from abroad. However, it is observed that this integration doesn't exist as strongly as it could, even though the concept of a cluster is inherently present due to the nature of tourism. In this regard, customer service can become the driving force for the consolidation of this cluster, as it ensures the satisfaction of tourists and their prompt return, along with the resulting recommendations, in every activity they engage in when visiting the department.