The concept of work-family balance and its impact on the management of organizations, especially on gender equality, is examined from a conceptual point of view, given the current stage of psychosocial changes, including the incorporation of women into the labor market and the labor situation of workers in general. We emphasize the need to identify organizational factors driving change and leading obstacles, particularly considering an organizational culture that incorporates the concern to integrate work and family life at all levels. We conclude with the need to articulate public policy, promote personal strategies and implement organizational changes to respond effectively to the challenges and promote change.