The accelerated technological convergence, the need to generate new knowledge and anticipate in the face of a volatile, uncertain, complex and ambiguous context, establishes key challenges both for higher education institutions and for business scenarios. In this sense, it is necessary to enable new modes of connection and relationships to develop and consolidate group learning networks (in extension to personal learning networks) in order to create territories conducive to learning. The foregoing will have a greater scope if it is supported, in technological mediations, such as "word clouds" to reveal the social imaginaries typical of a community around a specific theme. Consequently, this article makes evident the emergence of systemic properties inherent to the representation of information, to identify new significant correlations of learning as a result of a collective reading that tunes people, imaginary and technological means. To do this, the result of exercises for the elaboration of "word clouds" carried out with different communities of people around different topics is presented, where their positions become evident and thus founding a scene of convergence of personal visions and emerging patterns.