Universidad de la Amazonia

The Cuban economic model brought with it the restructuringof business relations for its insertion into the market.A study of theoretical approaches related to the approximationof production cycles, production chains and industrialvalue chain is carried out. Aiming to design aprocedure to outline the value chain of pine resin in theAgroforestal company of Pinar del Río, through a qualitativeand quantitative methodology where an analysis of themethods to be used to collect information and processthe results is carried out. As results, the design of the resinvalue chain and activities that generate cost and valueare obtained, in order to calculate profits in the future.The research findings allow a better understanding of thephenomenon addressed, to position the product againstthe competition, and strategically direct material and financialresources.